Publishers/Agencies

Turn prospects into customers.

B & W Press manufactures many products that publishers and agencies use for subscription renewal and new readership activation. We offer bind-in order forms, blow-in postcards, cover wraps and package inserts, as well as all-in-one mailers.

Magazine and catalog publishers use our bind-in forms, with or without a business reply envelope, to encourage orders, or to draw attention to their order page in the center of the publication.  This is usually the location for sizing charts, ordering, shipping and return instructions - having a bind-in form helps readers locate the information they need.  Many times, this bind-in piece will offer specials, or highlight certain sale items and promotions. 

Bind-in forms can be perfect bound, saddle stitched or designed to accommodate both, if you use multiple types of publications.  From digest size to full size, bind-in forms are available from 1+1 to 4 color printing, with or without bleeds, 11” to 32”, cold set print or higher quality UV heat set print on coated or uncoated stock.  We also offer you free electronic templates that can aid your designers and creative staff.

B&W Press also offers all-in-one mailers as an economical, “all-in-one piece” direct mail format. The direct mail pieces are SHAPE-based, letter size formats that will be a cost effective way to reach the large numbers on your mailing lists. These formats can be personalized on one-or-two sides and mailed at letter rates using B&W Press’ mail shop services – or bulk packed and shipped in a timely manner to your preferred letter shop.  Used as a brochure, our pieces are a format that will get the attention of your customers, and increase customer response.

Our newspaper publishing customers use a variety of unique direct mail response vehicles to increase circulation!  B&W Press offers a two-tied approach to direct mail.  Part 1 is to use a free-standing newspaper insert nested within the paper, targeted to the mass audience.  Part 2 is a targeted mailing of a renewal or a blanket initial subscription offer.  At B&W Press, you can use the same piece as an insert, as well as a mailer.  Free electronic design templates and many samples of products currently being used by national newspaper companies are available to assist in creating a two-tiered campaign.