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2-way Direct Response Mailers

Two-way Direct Response Mailers

A two way Direct Response Mailer, also called a Personalized Mailer, is a perfect format for new subscriber acquisitions and renewals driven to increase your customer response. A business reply envelope as part of the finished piece provides the consumer with easy response. Fugitive Glue (USPS approved) is used to seal the piece to avoid unsightly tab and fiber tears from wafer seals.

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  • Direct mail pieces are folded to letter-size, SHAPE-based to save postage

  • BRE (business reply envelope) for returning responses

  • B&W Press can offer ink-jet personalization inside and/or outside of mailer


  • 1+1 black to 4+4 color process with or without bleeds

  • Non heat set or high quality UV heat set printing on coated or uncoated paper

Markets Served

 Non Profit Organizations 
 Academia Fundraising 
Publishers and Agencies 
Consumer Products and Services